The idea comes to life through a distinctive design, blending an object from the past with a modern function.

After the chained pen, it’s the handheld glasses turn to make a comeback...now with a stand and in several colors!

First placed in bank branches, it quickly became a helpful tool for anyone struggling to read the lines, and between the lines! The idea caught on, and so did the ambition.

The handheld readers had proved their worth, now it’s time for the next step: the everyday reading glasses.

More liberating, more ergonomic, they emerge as the ideal solution for everyday reading—at the office, at home, anywhere your eyes need support.

Their colorful, on-trend design resonated instantly, quickly extending far beyond just reading. Soon, sunglasses and blue light filtering models followed—designed for both adults and kids.

Under the name See Concept, hundreds of styles were created to meet those growing needs and desires. The goal remained simple: to meet as many expectations as possible.

And soon, thousands of models would be brightening faces across the globe!

An iconic destination opened its doors to IZIPIZI reading glasses.

Colette—the legendary trendsetting concept store—was the first to embrace the brand’s vision: stylish, accessible frames presented in a space as bold as the idea itself. The success was instant.

Soon, Parisian icons like Merci and Le Bon Marché joined the movement, followed shortly after by Selfridges in London.

From there, IZIPIZI’s world expanded rapidly—now proudly shared by hundreds of renowned retailers across the globe.

IZIPIZI frames were designed with a universal approach: made to suit as many faces as possible, for all genders.

A simple yet powerful promise that quickly caught on, even among celebrities. The product has become a daily essential: both practical and stylish.

Inès de la Fressange was one of the first to open the doors of the French and global fashion scenes to the brand, establishing IZIPIZI as a true fashion accessory, a style statement!

IZIPIZI’s creative potential is vast.

It was alongside Loïc Prigent—the French documentarian known for his unique take on fashion—that the brand launched a series of bold and original collaborations.

The concept? An unexpected duo: a “mini” book paired with reading glasses, available exclusively at Colette.

A strong move that marked IZIPIZI’s entry into the contemporary cultural scene.

After that, one thing was clear: no idea felt out of reach.

Countless collaborations have taken shape since, each more surprising than the last, with iconic brands and artists like MoMA, Magritte, Woolrich, Bonpoint, Moleskine, Sunnylife... can’t wait to see what’s next!

After being proudly represented by hundreds of carefully selected retailers, IZIPIZI now aims to offer a complete experience by launching into direct-to-consumer sales.

One summer, the brand took over a space at the Carrousel du Louvre: finally meeting its customer face to face. This direct connection, the missing piece in the customer journey, quickly became an obvious next step. Retail became a priority.

Cities, neighborhoods, and streets were thoughtfully chosen to create the best conditions for connecting with customers, prospects, and partners. The first store opened in Le Marais district of Paris, on rue Vieille-du-Temple, soon followed by more in Paris, London, Brussels, Lyon, Bordeaux… and this is only the beginning!

The world is changing, and so is IZIPIZI.

Environmental and social commitments have always been key to the company’s development, and it was time to share them with a wider audience.

Carbon footprint assessments, financial and product donations, team involvement with French and international non-profit organizations, and internal initiatives promoting collective wellbeing: all of these have contributed to making IZIPIZI a positive destination, both for customers and for talent.

The goal, as strong as ever, remains the same: to have a positive impact on people’s lives by protecting their vision while minimizing environmental impact. Thanks to ongoing collective efforts, this approach led, a few years later, to IZIPIZI earning the international B Corp certification (2023).

The world was plunged into a challenging time with the arrival of COVID.

Countries went into lockdown, and stores were forced to close. This was a difficult period for many brands, impacting the entire value chain, from production to logistics.

IZIPIZI faced the situation with pragmatism: its teams and partners held strong and kept creating, so that life could carry on despite everything. E-commerce stepped in where physical retail couldn’t, reaching customers across the globe and helping the company stay resilient while its stores remained closed.

The brand used it as an opportunity to come back stronger, with reinforced commitments, ready to face the challenges of our time and to reaffirm the essential nature of its product.

The story of IZIPIZI began with three childhood friends, “the boys”, as they’re often called.

Over the years, as the brand’s success grew, the company expanded from just a few team members to several dozen, and today counts over 200 people.

The IZIPIZI philosophy brings people together across the globe. A collaborative spirit pushes the teams to go further, imagining together the future of collections and innovations to be developed.

At the heart of the new IZIPIZI House, right in the center of Paris, the magic happens and ideas flow, all to keep surprising our customers even more!

The culture of working well together, driven by values of kindness, collaboration and challenge, continued to grow, and a few years later (in 2022), led IZIPIZI to join the "Great Place to Work".

Its journey has been made possible thanks to the involvement of many, “friends of the brand” in France and around the world: advisors who were there at key moments, and commercial partners who chose to support and represent the brand locally over the long term.

Starting in 2022, the desire emerged to bring all these stakeholders together for “reveal” ceremonies: moments to unveil the brand’s latest releases and share our long-term vision.These events are also an opportunity to exchange best practices and learn from each other’s dynamics.

Held every year in May and November, these gatherings allow us to grow collectively and strengthen bonds that are as precious as they are lasting.

The United States has always been a major source of inspiration for the French, and more broadly, for Europeans. It's a destination with strong economic and cultural influence, often ahead of the curve, shaping many of the trends that later reach our markets.

The dream of establishing a presence there became a reality in 2023, fueled by highly encouraging feedback from our local partners, who pushed us to take the leap.

We opened a subsidiary and a second headquarters in New York, supported by a team of local experts to lead operations across the U.S. At the same time, we set up a warehouse in Chicago to boost responsiveness and stay close to our North American customers.

This strategic shift positioned IZIPIZI as a truly international brand. It also paved the way for new collaborations with key players in American fashion and culture, helping us shape an offer even more in tune with the local market.

IZIPIZI’s greatest asset is its brand. It was built step by step, with appealing products and genuinely cool moves!

As the company grew internationally, it became essential to reaffirm what makes IZIPIZI unique, to rally even more people around a message that’s clear, relevant and inspiring, and to keep moving forward together with all our stakeholders.

Even though the name IZIPIZI already sets the tone, three pillars have come to reinforce the brand’s positioning and philosophy: Sunny, Smart, Simple.

Three words that express a mindset, a promise we make every day. They are now both a driving force and a compass, guiding the next chapters of the IZIPIZI story.

They come to life in a trio of strong values that unite all the company’s talents: Be Positive, Play as a Team, Make the Difference!